Extron Electronics makes coaxial cables for connec...

Question Number 5

Extron Electronics makes coaxial cables for connecting computers to all types of peripheral devices like printers, modems and fax machines. For the benefit of its customers, Extron provides a laminated card with pictures of all the possible cable connections with as many feet of cable as is needed. orders can be placed using a toll-free number, a fax number or an email address. company reps are also available 24 hours a day in case the customer is not sure which drawing on the card matches his or her needs. orders are shipped within 48 hours of receipt. if a customer is not completely satisfied with his or her order, Extron has a 100% satisfaction guaranteed return policy. which of the following trends has influenced the development of services marketing concepts and strategies as illustrated by Extron's focus on customer service?

a. the increasing importance of service industries to the US and world economies

b. the increase of government regulation of service industries

c. the growth in information-based technology

d. increase competition in professional services

e. manufacturing firms are placing increasing emphasis on providing services

✔ Correct Answer:

e. manufacturing firms are placing increasing emphasis on providing services

Mkt 3351 Final Exam-dino

Question Number 5

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