Instructor Manual with Case Answers for Business Communication Process & Product 11 th Edition By Mary Ellen Guffey, Dana Loewy (All Chapters 1-16, 100% Original Verified, A+ Grade)

Instructor Manual with Case Answers for Business Communication Process & Product 11 th Edition By Mary Ellen Guffey, Dana Loewy (All Chapters 1-16, 100% Original Verified, A+ Grade) This is the Original 11 th

Edition Instructor Manual with Case Answers. All other Files in the Market are Fake/Wrong with Old Questions.

Instructor Manual: Guffey/Loewy, Business Communication, Process & Product, 11e, 978-0-357-98410-9; Chapter 1: Business Communication in the Digital Age

1 © 2025 Cengage Learning, Inc. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.Instructor Manual Guffey/Loewy, Business Communication, Process & Product, 11e, 978-0-357-98410-9;

Chapter 1: Business Communication in the Digital Age

TABLE OF CONTENTS

Purpose and Perspective of the Chapter ........................................................................... 2 Learning Outcomes ............................................................................................................... 2 What's New in This Chapter ................................................................................................ 2 Chapter Outline ..................................................................................................................... 3 Additional Discussion Questions ....................................................................................... 10 Case Study ............................................................................................................................ 12 End of Chapter Answer Keys .............................................................................................. 15 Critical Thinking ............................................................................................................................ 15 Activities ........................................................................................................................................ 16 Test Your Workplace Etiquette Awareness ......................................................................... 26 Chat About It ........................................................................................................................ 27 Appendix .............................................................................................................................. 28 Generic Rubrics ........................................................................................................................... 28 Standard Discussion Rubric ........................................................................................................ 29

Instructor Manual: Guffey/Loewy, Business Communication, Process & Product, 11e, 978-0-357-98410-9; Chapter 1: Business Communication in the Digital Age

2 © 2025 Cengage Learning, Inc. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

PURPOSE AND PERSPECTIVE OF THE CHAPTER

The purpose of this chapter is to provide students with an overview of business communication in the digital age. First, we explain how communication and critical thinking skills fuel career success in a digital, mobile, and social workplace. Next, we emphasize the importance of building recession-proof and future-ready skills, exploring the creative problem-solving process, the dangers of disinformation, and the skills that employers seek. Then, we explore the trends and challenges in the information age workplace. We look at significant workplace changes including a sharing economy, work-life balance, global competition, shrinking management layers, and an increased use of teams. We also explore technology-enabled remote work and how these flexible work environments and a diverse workforce are creating dramatic changes in how and where we work today. Additionally, we explain how to compare and contrast internal and external functions of communication, formal and informal forms of communication, and oral and written communication. Finally, we identify the goals of ethical business communicators and provide practical guidelines for making ethical decisions and addressing wrongdoing in the workplace.

LEARNING OUTCOMES

The following outcomes are addressed in this chapter:

1.1 Describe how communication skills can fuel career success in an uncertain world of work.

1.2 Identify the powerful interpersonal traits and capabilities that are considered twenty- first-century skills.

1.3 List significant trends affecting business communication in today’s information age workplace.

1.4 Describe communication channels in organizations and their media richness.

1.5 Explain the importance of being an ethical business communicator.

WHAT'S NEW IN THIS CHAPTER

The following elements are improvements in this chapter from the previous edition: • To familiarize students with current workplace trends, prepared a timely and relevant new opening case addressing companies that have adopted the four-day workweek.• Rewrote substantial sections of the chapter to reflect the pervasive influence of transformational technologies shaping business today and prepare students for the age of AI and automation.

Instructor Manual: Guffey/Loewy, Business Communication, Process & Product, 11e, 978-0-357-98410-9; Chapter 1: Business Communication in the Digital Age

3 © 2025 Cengage Learning, Inc. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.• Presented state-of-the-art research showing the importance of communication and other interpersonal skills in a job market that will require that humans collaborate with and complement AI tools.• Emphasized the need for critical thinking in the age of automation along with discernment in the face of disinformation, deep fakes, and other threats to business, society, and democracy itself.• Boosted the coverage of technology-enabled remote work, whether executed by people with hybrid schedules or by digital nomads, to preview a future that will demand superior communication skills.• Devoted much attention to disruptive technologies—particularly AI and ChatGPT—and the changing nature of post-pandemic work (The Great Resignation, quiet quitting) to expose students to significant workplace trends.• Introduced hot-button topics such as DEI and ESG, both efforts to achieve greater equity and inclusion, as well as protect the environment and improve governance in the workplace of the future.• Updated the coverage of ethics, introducing the latest examples of corporate malfeasance and showing that Americans want change and are less inclined to overlook executives’ ethical lapses.• Created relevant, pedagogically sound end-of-chapter activities, some of which feature tasks to be completed with the help of ChatGPT and show how students can use this AI tool effectively.

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CHAPTER OUTLINE

In the outline below, each element includes references (in parentheses) to related content. “L.O” refers to the chapter learning outcome and “PPT Slide #” refers to the slide number in the PowerPoint deck for this chapter (provided in the PowerPoints section of the Instructor Resource Center). Introduce the chapter and review learning outcomes for Chapter 1. (PPT Slides 1-2).

• Thriving in an Ever-Changing Workplace With Communication Skills (L.O. 1.1, PPT Slides

3–7, DISC: Purpose; Communication evolution)

• At a time of unprecedented economic, political, and technological change, future-proof

occupations require communication, creativity, and specialized knowledge.

• Soft skills/emotional intelligence – powerful social and interpersonal skills
• Interpersonal skills/professional skills – a combination of communication, critical

thinking, dependability, and time management skills

• This important skill set is most likely to protect workers from being replaced by

machines in the age of automation.