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Marketing Communication
COM3701
Jené Brits – 60543310 S1 – Assignment 1 Unique no – 674123 Due – 20 May 2021
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DECLARATION OF OWN WORK
I, Jené Brits (60543310) confirm that:
✓ This module contains my own, original ideas and work.✓ Those ideas or work that are not my own, have been cited through the prescribed referencing system which I have familiarised myself with in Tutorial Letter
CMNALL/E/301.
✓ I have not submitted the ideas or work contained in this module for any other tertiary education credit.✓ I have read the University’s Policy of Research Ethics.✓ I have read and understood the PLAGIARISM
POWERPOINT FOR UNDER -GRADUATE STUDIES.
✓ I have familiarised myself with the library guides ON
PLAGIARISM AND ETHICS offers by Unisa’s library:
https://libguides.unisa.ac.za/researchsupport/plagiarism
✓ I have read and understood Unisa’s Policy for Copyright Infringement and Plagiarism, and I am aware that plagiarism is punishable in terms of the Copyright Act 98 of 1978 and I have read the regulation of the University of South Africa in this respect, available online.
Student Number – 60543310 Jené Brits
2021-05-12
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TABLE OF CONTENTS
Question Page Cover page 1 Declaration of own work 2 Introduction 4 Question 1 (1.1 – 1.2) 5,6,7 Question 2 (2.1 – 2.2) 8,9,10,11,12 Conclusion 13 Sources consulted 14
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Introduction
Marketing communication is a crucial part in the success of any organisation. Marketing communication helps move products, services, and ideas from manufactures to end users, builds, and maintains relationships with customers, prospects, and other important stakeholders in the company. Communication is vital to marketing because it brings everyone on the same page.A marketing plan helps you promote products and services in your business that meet the needs of your target market. Writing and researching for your marketing plan gives you the opportunity to identify your target market and understand how your product or service meets their needs.
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