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MCS 005: Final Exam (Actual test study guide answered
correctly)
marxist analysis ✔✔base determines the structure
Contemporary Marxism ✔✔the relationship between base and superstructure is dialetical
dialetics ✔✔trying to find common ground through communication
unilateral ✔✔different views; one side is calm other is unwilling to reason
base ✔✔shapes and maintains superstructure
superstructure ✔✔shapes and maintains base
multinationalism ✔✔presence of a company in multiple countries
- more profit
- less control
- products available on a global scale ✔✔effects of multinationalism
synergy ✔✔companies merging from different realms to increase profit and consumers
planned obsolescence ✔✔the practice of modifying products so those that have already been sold become obsolete before they actually need replacement
psychological obsolescence ✔✔whats not in style, not trendy
technological obsolescence ✔✔tech breaking down/becoming useless in order to get more revenue -iphones start glitching when new ones come out
-how a message is sent or received -social media is our social environment and how we communicate -effects our thoughts, feelings, perception and value ✔✔ecological analysis
medium theory ✔✔Focuses on the effect of the media technology itself, rather than the effect of the content within the media...the way something is sent is more important than what is sent
paradigm shift ✔✔a change in how people know and perceive the world
- medium of communication has a unique set of characteristics that shape experience
- characteristics provide particular kind of environments
- have consequences for human consciousness ✔✔medium theory
differently
Mcluhans key contribution ✔✔"medium is the message"
- oral
- writing/print
- electronic ✔✔3 periods of mediums
hot medium ✔✔photos, film, radio
cool medium ✔✔high in participation
ex: TV, phones, speech, cartoons
- extension= tech extends to user
- closure= as tech extends, it reduces other ✔✔4 laws of medium (first 2)
- retrieval= use of past media (remake)
- reversal= medium will reverse certain characteristics when taken to the extreme ✔✔4 laws
of medium(last 2)
how does the ideology of immateriality function in relation to digital media ✔✔it is more liberating/airy. this ideology tries to mask power to encourage the system who has power
Made by Raymond Williams -idea of mobile privatization= the feeling of being out in the world while at home
ex: online shopping, social media ✔✔williams theory
privatized mobilization= you can feel at home while out in the world ex: checking social media while at a party to feel calmed ✔✔Lynns concept
Panopticism ✔✔social control based off the idea that someone is watching you
punishment ✔✔public, directed at prisoners body
discipline ✔✔coercing individual movements and experiences of a prisoner
how does panopticism work ✔✔-only works If you dont know you are being watched
-people inscribe themselves in the power position, they play both roles; the prisoner and the guard
network society ✔✔-Manuel castells -social organization caused by digital media therefore it proved human civilizations identity
network society vs knowledge and information ✔✔content doesn't need to be useful or informative as long as its spreadable (cute, funny)
what does network society value ✔✔connectivity not knowledge/information
what does it mean to be a networked individual ✔✔synthesis between individual culture and need for co-sharing
networked individual ✔✔the synthesis between and individual centered culture and the desire for sharing and co-experiencing
idioms of practice ✔✔manner of learning through collectively asking for advice and communicating with our peers in situations
How does Gershon describe media ideology ✔✔"no matter what is being said, the medium becomes part of the message"
remediation ✔✔comparing media to learn when to use them in communication
Althusser ✔✔ideologies and how they become dominant
spectacle ✔✔glamorizes and pimps up social relations as lifestyle or commodoties
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